Course Overview
This course introduces the fundamental concepts of marketing, with an emphasis on indepth analysis of the influence of changes in the economy and global marketplace, trends and issues, and the impact of technology. Students will analyse the buying patterns of various consumers and the effect of marketing strategies, and will engage in marketing research. Students will also develop and present a marketing plan for a specific product.
PLEASE NOTE: Students have each been supplied with the full curriculum on CD so that they can access various activities if they are absent.
PLEASE NOTE: Students have each been supplied with the full curriculum on CD so that they can access various activities if they are absent.